What is Key Message Spider?
The Key Message Spider (KMS) analyzes media and determines whether the key messages (core statements) of your press release have reached the desired target groups.
Simplicity
You can easily check the success of your communication measures by providing us with your press release and marking the core statements. The rest we do for you.
Quickness
Immediately after publishing the press release, you will receive the relevant articles and parts from all media (national, international, print, online, social media). Within two days, we will compile a comprehensive analysis report.
Competence
Publicom’s long-term experience in media analysis guarantees in-depth reports.
Innovation
The innovative Key Message Spider System supports the media analysts with the latest methods of artificial intelligence and machine learning.