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What is Key Message Spider?
The Key Message Spider (KMS) analyzes media and determines whether the key messages (core statements) of your press release have reached the desired target groups.
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Simplicity
You can easily check the success of your communication measures by providing us with your press release and marking the core statements. The rest we do for you.
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Quickness
Immediately after publishing the press release, you will receive the relevant articles and parts from all media (national, international, print, online, social media). Within two days, we will compile a comprehensive analysis report.
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Competence
Publicom’s long-term experience in media analysis guarantees in-depth reports.
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Innovation
The innovative Key Message Spider System supports the media analysts with the latest methods of artificial intelligence and machine learning.