According to a publication by FINMA [1], it is not only exact results that should be considered when matching names during customer vetting: the publication also recommends a phonetic search.

This recommendation can be interpreted in various ways, the most obvious of which is that financial intermediaries must check all phonetically similar variants of a name. While this makes sense in situations where the name has been communicated verbally, such scenarios are unlikely to occur due to the requirement that customers identify themselves by means of an official ID card or equivalent. Situations involving transliterated names such as Pyotr Ilyich Tchaikovsky occur much more frequently, and are additionally complicated by the fact that a document issued in France is likely to use a different transliteration to one issued in the United Kingdom or Germany.

Tschaikowski384

[1] In FINMA, “Sorgfaltspflichten der Schweizer Banken im Umgang mit Vermögenswerten von ‘politisch exponierten Personen’” [“Due diligence by Swiss banks with regard to the assets of ‘politically exposed individuals’”], 11 October 2011: [...] Secondly, three banks carried out only an exact match search at the start of the customer relationship, although a phonetic search – if necessary supplemented by an internet search – would have been more appropriate [...]

Data Protection Act

The Swiss Data Protection Act underwent a complete revision in 2020, and its new version took effect on September 1, 2023, along with the new Data Protection Ordinance (DPO). The revision itself is complete, but its practical application continues to evolve. The topic of AI is particularly relevant: On May 8, 2025, the FDPIC confirmed that the DPA is technology-neutral and applies directly to all AI applications. In practice, this means, among other things, that users must know whether they are interacting with AI (transparency requirement, Art. 19), and that a data protection impact assessment is mandatory in cases of high risk—such as profiling or facial recognition (Art. 22). The Federal Office of Justice (FOJ) is drafting a consultation document on AI regulation to be completed by the end of 2026. With this, Switzerland will implement the Council of Europe's AI Convention.

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